Studying abroad is not merely about filling in application forms and sending it to the universities one has heard of. It is a serious process involving an individual life and career, an array of questions, issues and formalities that need to be looked into, most importantly a consulting firm needs to be confident that the requirements of the student they send abroad for overseas education are catered for. Industry competition in studying abroad agencies comes in several forms, the most significant being companies that possess large database of universities/colleges across the globe. These companies are generalist in nature and do not focus on a niche market. Furthermore, they are often hampered by a flawed organizational structure that does not provide the most experienced and trained people for the client's project. Another competition is that the various overseas educational consulting agenesis do not provide any professional counseling on individual career, but they are in the market. GEM Consultancy’s advantage over such companies is that GEM's highly qualified and experienced staff provides high level consulting to help students receive high quality ethical and professional counseling to study at premium educational institutions worldwide.